NFT platform enabling music & entertainment brands to empower artists and communities. As founding designer, I shaped initial initiatives from the ground up.
My Role
UX UI Design Research User Testing Project Management
Platforms
Web
Empowering Artist-Fan Connections
In the wake of the NFT craze, NFTco recognized the potential to establish a dynamic community. This community would serve as a conduit for musicians and artists to intimately engage with their audience through digital collectibles. The overarching objective was to cultivate a direct and unobstructed connection, enabling entertainers of all scales to effortlessly interact with their fans.
Building Community with Digital Collectibles
P2P marketplace allows fans to buy, sell, and trade collectibles. These tokens unlock unique items, event access, and closer interactions with followed stars. Musicians and artists gain enhanced community engagement.
Competitive Analysis: NFT Landscape Insights
Explored NFT marketplace landscape, emphasizing entertainment-focused competitors. Also delved into broader markets for comprehensive insights.
Take Aways
• Explored Proof of Attendance (POAP) for community engagement • Time-limited challenges spurred NFT acquisitions • Rarity and exclusivity pivotal in collectibles' valuation
Opportunities
• Exclusive partnerships in music industry for unique positioning • Utilized gamification to drive collectible acquisition • Fostered community engagement through interactive leaderboards
Proto-Personas: Early Customer Insights
Proto-personas formed initial understanding of customers, aligning the team and surfacing assumptions. Four primary profiles guided decisions and evolved with customer understanding.
Requirements & Documentation: Guiding Features
For each feature set, crafted product requirement documents. Collaborated with product teams to formulate user stories and define scope for deliverables.
Product Roadmap: Strategic Feature Planning
Organized and prioritized features, collaborating with product and engineering teams to craft a comprehensive product roadmap.
Userflows
Created userflows to visually communicate feature capabilities with product and engineering teams, prioritizing technical feasibility and frictionless user experiences.
Wireframing
Mobile-first design approach to ensure usability on small screens, scaling to larger devices. Repeated patterns to expedite development time and allow for the re-usability of components.
Final Design: Versatile White Label
Resulting design was a white-label product. Unblocked serves as core; partner websites adopt brand language, retaining versatility.
P2P Marketplace: Fan-Centric NFT Hub
NFT marketplace enables fans to buy, sell, trade unique digital collectibles. Fans profit while artists also earn their share.
User Profiles & Crypto Wallets
Platform offered user profiles with galleries for showcasing collectibles. Profiles featured crypto wallets enabling USDC coin transactions—seamless deposits and withdrawals.
Gamification
Implemented gamification through limited-time challenges. Users earn unique rewards by collecting specific items, encouraging token reuse.
Design Library & Components
Created design library for base white-label product. This library was adapted to partner brand languages, facilitating partner website creation.
Let's work together!
I welcome your message. Whether you're seeking contract collaboration, full-time roles, or simply wish to discuss industry insights, I'm here to connect.
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