AppDynamics-Cisco

Corporate Marketing Website

From a UX/UI Design contractor role to a full-time engagement, I spearheaded the migration and complete redesign of AppDynamics' corporate site within Cisco's ecosystem. Collaborating closely with cross-functional teams, I reshaped the digital face of the brand, enhancing user experience, aligning with marketing strategies, and fortifying AppDynamics' online presence post-acquisition.

My Role

UX UI Design
Content Strategy
Content Authoring

Platforms

Web
Adobe WEM

Bridging the Gap Between Startup Spirit and Tech Giant Identity

The convergence of a startup's ethos with the established identity of a legacy tech behemoth presents a unique challenge. In the wake of Cisco's acquisition of AppDynamics, an alignment of customer demographics and corporate capabilities necessitated an evolution of the user experience. As a UX/UI designer, my tasks encompassed refreshing the corporate website to mirror the organization's mature stature while catering to the nuanced demands of business and product teams. This comprehensive initiative spanned the migration of the website to Cisco's Content Management System, an interface redesign seamlessly woven into Cisco's brand vernacular, optimization of conversion touchpoints, and meticulous alignment with marketing's content strategy.

Forging a Unified Digital Identity

Our strategy encompassed a comprehensive brand language overhaul, seamlessly integrating AppDynamics' voice with Cisco's. We redesigned the free trial experience, a cornerstone for lead capture. Strategic emphasis on authentic customer narratives cultivated trust among tech executives, a burgeoning market post Cisco's acquisition. Furthermore, we extended the design framework to template content assets like blogs, webinars, and event signups, streamlining brand communication avenues.

Elevating Lead Capture

Our redesigned free trial process, a key avenue for lead generation, guides users seamlessly through a conversion funnel. We introduced a concise slideshow spotlighting product interface and capabilities to swiftly familiarize potential leads with our offerings.

Supported Technologies Library

Essential for lead conversion, our dynamic library of technology integrations is curated in collaboration with engineering and product teams. This comprehensive resource enables swift evaluation of AppDynamics' capabilities, vital for DevOps and technical roles considering us as their APM solution.

Executive Decision-Making: Customer Success Stories

Guiding executive decisions post-qualification, our collaborative effort with sales and customer experience teams brought forth a compelling addition: customer success stories. These narratives spotlight the tangible value of AppDynamics' APM, underscoring its impact on existing clients. This strategic initiative harnesses firsthand accounts to resonate with executives, ultimately shaping their choice of APM solution.

Narratives of Transformation

These narratives unveil impactful transformations, detailing how executives across diverse companies seamlessly embraced AppDynamics' solution. By showcasing these triumphs, we alleviate concerns and instill confidence, reassuring executives about the seamless performance of their crucial applications.

Streamlined Content Creation: Author-Friendly Templates

In a bid to streamline content dissemination, I designed user-friendly templates for marketing teams. These templates empower them to effortlessly publish a spectrum of marketing assets – from impactful blog posts to engaging webinars and in-person event signups. This initiative enhances efficiency, ensuring consistent and compelling communication across diverse content channels.

Harmonizing with Cisco's Design Language

Fostering cohesion between AppDynamics and Cisco, we embarked on a visual transformation. Adhering to the foundation of our brand, we retained primary colors and typography, while infusing Cisco's broader design elements. This harmonious pairing fortifies AppDynamics' identity within the larger Cisco ecosystem, creating a cohesive visual language that resonates across diverse touchpoints.

Transition to Cisco.com CMS

Our efforts culminated in a seamless migration of AppDynamics onto Cisco's Adobe WEM CMS. This triumph not only transposed the platform but also interwove content across Cisco.com, fostering cross-merchandising opportunities. This endeavor streamlines accessibility, enhances user experience, and amplifies the brand's reach within the expansive Cisco landscape.

Global Accessibility: Japanese Localization

Collaborating closely with Cisco Japan affiliates, we embarked on a strategic initiative to localize the website for Japanese audiences—a pivotal market for AppDynamics. Going beyond translation, our focus included tailoring typography to ensure optimal presentation of specialized content. This undertaking enhances user experience, cultivates brand resonance, and underscores our commitment to a global audience.

Let's work together!

I welcome your message. Whether you're seeking contract collaboration, full-time roles, or simply wish to discuss industry insights, I'm here to connect.

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